Many business owners are looking for news to market their business. Here we will tell you how to use Facebook to do just that.
Facebook for Small Business
Here we will tell you about 6 main steps which you should follow for promoting your business on Facebook.
Your customers are on Facebook:
Having a Facebook fan page has become an essential part of any marketing strategy.
Why is Facebook so important?
First of all, your target audience is more than likely already be using Facebook, almost everyone has a Facebook page these days and the average users spent around one hour per day on Facebook, this makes easier for you to get in front of your customers and potential customers gaining more visibility for your company.
Create personal connections with customers:
Having a Facebook fan page allows you to interact with your fans in a way that is engaging allowing you to create more deeper and meaningful connections with your target audience.
Why is that important?
It is important to create personal connections with customers because people do business with people that they know, like and trust.
The right way to use Facebook:
A question arises here that how can you properly manage the right use of a Facebook page to boost sales and cultivate deep connections with your target audience? We have put together certain essential guidelines which you should follow while managing your page. So let’s take a look at those guidelines.
First, you need to be posting on a consistent basis. This helps you to maintain visibility and keeps you in the news feeds of your fans. On the flip side of it, it’s important not to be posting too much. Once in a day is a reasonable choice for posting.
Secondly, you need to keep your posts relevant to your business. This does not mean that you have to create some new post every single day about your business specifically, but you can simply share an article that you read which is relevant to the industry you are in and that really counts. For example, if you are a doctor you could share an article about how much exercise should be people getting every day to help maintain good health but the key is to consistently post useful content and engage your fans by asking their opinions on the things which you are posting.
Create 2-way Conversations:
Another important part of successfully managing your Facebook fan page is to respond to comments and questions in a timely manner, this shows your fans that you do care what they have to say. This is useful for fastening meaningful relationships with your clients on Facebook.
By following these three guidelines, you will cultivate deep connections with your fans who will feel connected to your business and encourage them to do business with you. This will encourage your business to flourish. Having a fan page is just a start to creating meaningful connections on Facebook, managing it properly is where the work comes in. It can be time-consuming, however, it is important for the success of your business.
Benefits of Facebook:
- Personal Impressions ( eyeball on offers)
- Increased Traffic
- Customer service and feedback
- Lead Generation
- Market Intelligence
Personal impressions basically mean eyeballs on offers. That tells the whole point of view when you make an offer to somebody. For example, if you ever purchased billboard advertising, radio advertising or newspapers, they all talk about impressions meaning how many people will see your add, your offer or your promotion. But the real challenge with traditional media like newspapers, billboards and radio add is that they are impersonal, they are not personalized.
Well on the other hand, with social media like Facebook, your impression is more personal, because as you post something, your customers and fans watch and comment on your posts, by this, a connection is established between you and your customers. And another advantage of personal impression is that people trust information far more when it comes from someone they know, so versus a newspaper ad or billboard, your impressions are personal, because it is passed to multiple friends within the Facebook network.
- The concept of Exponential Personal Impressions through network multiplication:
Suppose you get 200 likes on Facebook for your post or for your offer. Now consider it in realistic terms, the average Facebook users have about 100 friends, so when you post an offer and they like your post that post goes on their walls and their friends see it, so that means that your offer or post would be seen by 20,000 sets of eyeballs. So, the concept of personal impression through network multiplication can do a lot for your brand and reputation.
It has its own sets of benefits. What actually is the goal of promoting your business, of course, you want people to visit your website or come in the place of your business. You can do this in social media marketing. Increased traffic to your site can help you with your search engine rankings.
Customer Service and Feedback:
This feature is pretty scary for a lot of people. As we have heard about stories of negative posts and companies getting slammed due to videos on YouTube. Now, that is possible, but that is not bad at all. If you have a grumpy customer, than you need to take care of it, whether they are voicing online or offline, they are influencing the perception of your company and by dressing that issue if it is raised online it will show the people to see that you are reputable and you take care of your problems and complaints.
Now, what is a positive feedback? Positive feedback is a testimonial for your business. If the people are sharing your post, that means they are telling others about your business. That is the real power of Facebook, and this is the biggest benefit of social media.
One of the biggest challenges for every business on this planet is generating leads for potential customers. With social media marketing, you are able to get people to see your business, introduce you and your business to them, they get to see your personality, and they decide to do business with you. If they are interested to do business with you, you must be able to tell them about your business.
Market Intelligence means learning what is going on in your markets place. It is all about what are your customers and prospects talking about. What are they tired of? What do they like? By this feature, you would be able to identify new service opportunities and create new marketing efforts using your customers and prospects own words. That’s called using the voice of your customer.
We have told you about the benefits of Facebook for promoting your business. Further, we have also provided you with the basic information of why you should use Facebook for promoting your business and how to use Facebook for business purposes. We hope this will help you with your present or upcoming business. Good Luck!
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